- Secara umum: "Karakteristik Produk atau Jasa yang ditentukan oleh pemakai/customer dan diperoleh melalui pengukuran proses dengan perbaikan yang berkelanjutan".
- Joseph M. Juran (1989) mengatakan "Fitness for use, as judged by the users".
- Philip B. Crossby (1979) mengatakan "Conformance to requirements".
- Armand V. Feigenbaum (1956) mengatakan "Full customer satisfaction".
Edwards Deming (1986) :
- Secara umum "A predictable degree of uniformity and dependability at a low cost, suited to the market"
- Focus kepada kepuasan pelanggan (Customer Satisfaction),
- To translate future needs of the user into measurable characteristic, so that a products or services, can be designed and turned out to give satisfaction at a price that the users will pay"
- Secara singkat ; " Meeting Requirements "
- Focus kepada kepuasan pelanggan (Customer Satisfaction),
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